There are two basic ways to sell products, one is Affiliate Marketing and the other is for you to actually create a new product. Affiliate marketing is the easier route, it is low risk and a great way to build an online business.
Let’s look at how you can get started:
You want to select one or two products that relate to your current website. If your site is about gardening then you may want to consider promoting books on this subject, or gardening tools.
To promote products you need to join an affiliate program. Amazon is an example of one, but there are lots of others too. When choosing an affiliate program find ones that have a solid reputation for:
- Paying on time
- Converting visitors to sales, you will be the one who is sending the visitors, the company needs to make the sale.
- Have excellent customer service.
- Have fantastic, quality products that you feel proud to recommend.
- Have an easy way to pay affiliates such as PayPal.
- Offer affiliates easy to use tools that help them with promotions.
Your next step is to know who your audience really is. Do you know the type of people who are currently visiting your site? Are they avid gardeners looking for free information or are they looking for specific gardening tools? If you are not sure you can send out a survey to your list and ask them. Survey Monkey is a great free tool for this.
Your goal is to provide a solid foundation for your website. You want to have quality content that addresses the needs of your visitors. Content comes in various shapes and forms and includes items such as:
- Case studies
- Audio and video content too!
Staying with our gardening concept you could write reviews on gardening products. How to articles about growing tomatoes in pots. Create a seasonal gardening report and more.
Next you want to have some type of image for the products you are selling. If you use Amazon you can use their tools such as widgets. Other ways to advertise the product on your site include showing an ecover of the book, using a banner, text links inside your article.
Another idea is to create a monthly or weekly newsletter that you send out. This would include tips from your blog and links to certain offers.
A good affiliate program will offer you tools that you can use. Some even have ready to go articles. If they do I suggest that you take the time to rewrite them in your own words so they look original. Add some graphics and don’t forget to link to the sales page using your affiliate links.
There can be a huge learning curve to affiliate marketing, but adding some banners and images to your blog is a good first step. From here you want to track your visitors and see which pages and posts they visit the most. You can do this from inside your Cpanel with Awstats.
Each time you write a new blog post don’t forget to share it to all of your social pages, pin any images to Pinterest and Tweet about it. These are all great ways to attract attention and drive new visitors to your site.
It does take a little time to start making an income, so you do need to be consistent. Keep promoting and check your stats inside your affiliate account. If you are getting no clicks at all then try promoting a different product.
Look for advice from some top affiliate marketers such as Lynn Terry and Rosalind Gardener. See how they promote their products and then follow suit.
Promoting products from your website is a powerful business model with the potential to attain good profits. Take your time, follow your plan and you’ll succeed!