Yesterday I launched my latest PLR pack Healthy Homes on a 7 day special. I have heard horror stories of all the things that can go wrong on launch day, and yesterday experienced this first hand.
I was thankfully up early to ensure that I had everything in place and to answer any queries from affiliates. Right away one affiliate told me to check my sites as they were not displaying. Instead of my site I got some 500 internal server error. Submitted a support ticket immediately and just hoped that someone was up early to check the help desk.
On the upside I could still get into my Cpanel and tried to see if I could poke around in there to see what had happened. I am part of Barb Ling’s mastermind group so I posted my issue in there and immediately had lots of helpful suggestions.
One was to try and find my pages and make a copy of them. This way I could simply re-produce them as a JV Zoo Instant Page. Unfortunately I couldn’t find them.
Later on discovered that if your sites are down there is no way to see your pages or posts. If you had HTML pages though you could get to those, copy the code and away you go.
Of course, time was ticking down and no response from my hosting company. It was time to decide whether or not to postpone the launch. I know I had a couple of great affiliates from Australia who no doubt had scheduled their emails to go out. It was now around 1 am their time.
I did happen to know who owned my hosting company so sent them a quick message on Facebook to see if they could speed up the process. She made a fast phone call and as it was the issue was being resolved.
My sites came back on line with 20 minutes of launch time!
The problem was a DNS issue from within my server on the hosting account. Unfortunately just last week I had issues with my emails not going out so was a little concerned about what the cause was. Turns out that particular server had issues. So I am now moved to a new server, my emails were placed on another server and I ended up with a free month’s worth of hosting.
Product Launches Lessons Learned
- On launch day get up early and ensure your sites are still live.
- If possible have copies of your sales pages and images so that you can recreate them quickly if necessary.
- Ask for help and suggestions – it was wonderful to have people supporting me and prevented me from getting too overwhelmed with the situation.
- Get a phone number for your hosting and call them.
- Store your download files in Dropbox as well – this I already had in place.
One thing I have discovered is that it is not as easy to copy the HTML code from your WordPress pages if you are using a content builder type of plugin such as Thrive. Unless I haven’t figured out how to do this correctly yet.
Anyway as soon as my sites were back up I took screenshots of the pages as I could then just paste them in a sales page as an image. Plus I am now taking the time to learn how to use Amazon S3 for my business. As well as losing your WordPress pages you also lose your images, so you can’t link to them either.
As you can see product launches can go wrong and I will be more prepared for my next one. The launch is going well and has great conversions at 13.66% so far.
Thanks for reading.