This is one of the things I see many people in my Facebook group say when they are just getting their business off the ground. So I thought today would be the perfect time to write a blog post on this topic and show you why having a small list is not a bad thing.
One of the most important aspects of list building is for you to understand why you are building your list. It is so you can send out information to your subscribers. This information may consist of free gifts, links to helpful information and articles and affiliate links to related products. At some point or other you are going to be selling to your list, and this is something that you have to not be afraid of doing.
Another thing to remember is that just because people sign up to your list it doesn’t mean they will stay on your list forever. Many will eventually unsubscribe and others will stay on your list but never open your emails.
Don’t let this bother you, you can and never will PLEASE everyone. Sometimes you may get a nasty email asking you why you emailed on a holiday. This happened to me and my reply was ‘obviously you are checking and opening yours’.
The way I look at this is that I am paying good money each month for my autoresponder service. So why pay money for subscribers who do not want to hear from you or open your emails. I like to clean up my lists every few months just for these reasons.
Making money from a small list
As someone who actively promotes products and creates products there are two views I would like to share with you today.
A small list from an affiliate view point
Your reasons to start mailing your list immediately include:
You want to stay connected to your list
It’s important to teach your list to open and read your emails
If you don’t email your list will become stale
It’s really difficult to try and bring an old list back to life
Emailing regularly allows you to remind your list who you are and what you do
It only takes one person to purchase through your link and this could result in a commission of anywhere from a few dollars to a hundred plus dollars
All of these things apply to you no matter how large or small your list is. Even if your list has only 10 people on it you still want to mail them. Remember they joined your list for a reason. They liked something about your blog, or they purchased a product from you or a free gift. So it only makes sense to stay connected to them.
Not sure what to mail, here’s what I try and do.
I like to set up about 7 – 10 emails that are set to go out every 2 to 3 days right from the beginning. The first email will be a thank you for joining my list, or the link to a free gift. The next email send out a chatty email about who you are, and what your list can expect from you. Here’s 21 Email Messages that are pre-written for you.
If you intend to promote products eventually, be honest and tell your list this from the beginning. Just say that you will be sending out links and resources to useful products that can be used to help you with your online business.
Around the fourth email I will add a link to a product. This may be one of my products or to a related list building tool. If your list is made up of online marketers then why not send out recommendations for web hosting, domain names and an autoresponder service? You will be recommending products that you actually use so you can offer to help if they get stuck with something.
I actually now have an email that goes out where I list all my favorite tools and resources that I use for my business, and it works well at generating affiliate commissions. These first 10 emails or so will allow your list to get to know, like and trust you. You may find many unsubscribe but that’s fine, don’t fret over it.
After these emails I send out a mixture of emails with affiliate links in it, I send out a Freebie most Mondays of the month and I send out a Weekly Recap on the weekend for anyone who may have missed something.
What not to do
If you wait until you have a list of 500 or more before you start emailing. Your list will have dried up and gone stale. It will be very difficult to try and encourage them to even open your emails any more. All you will be doing is paying money for subscribers who are doing nothing!
A small list from a vendor’s point of view
This is my point of view and obviously will differ from some of the super affiliates out there.
I allow anyone who wishes to promote my products on my store to do so. But when it comes to JV Zoo of course my aim is to try and attract lots of affiliates to promote for me. So why would I bother with smaller affiliates? Great question.
Well first of all I totally understand that everyone has to start somewhere when it comes to promoting products. All I ask of affiliates who I do not know is that they contact me and tell me how they plan of promoting my offer. Those that take the time to respond will be approved to promote if my product is suitable for their list. It’s amazing though how many people do not do that one step. I have even sent messages to them and never responded, so I don’t approve them.
I have sometimes waited until the second day of a launch to approve some affiliates if I am really focused on watching conversion rates. But for someone who has taken the time to connect with me I normally approve them for the day of the launch.
As a vendor when promoting on JV Zoo I am concerned about conversion rates and EPC’s etc. This is one of the reasons why an affiliate with a small list isn’t going to have a bad impact on my numbers.
An affiliate with a really small list of 50 people can only send me 50 clicks and that is if every single person opened, read and clicked the link in the email. This is not very likely to happen. So if we took an average of 10% you are only going to send me 5 clicks, this isn’t going to hurt my numbers.
On the upside of this if you send me a small number of clicks but it generates some great sales I would be really impressed. Remember it only takes one person to buy the entire funnel of products. This in turn generates both vendor and affiliate some good commissions.
Here’s a great example from a good friend of mine online, Candace. I just ran a weekend sale on my store affiliate program. She just let me know that this was the best result she had and the largest commission amount she had earned at one time! We both won on that one!
Start emailing your list from the get go. As you do this you will start to see what type of emails your lists open more. Is it the freebie gift ones, ones on a certain topic or those with information in, or those with product recommendations?
I have noticed that my weekly freebie opens have increased big time, but now when I do send out a promotional email I am getting better results. I just actually won an affiliate prize this week too.
When you see what is working then just do more of it. You will also start to see how many emails you can get away with each week. Again this will all depend on your business model. But you may be able to mail 5 or 6 times a week with great results. Or you may find that 2 or 3 times a week works best for.
There is no one method that will work for everyone or every business. All you can do is test things out and see what works best for you.
Just remember to always let your personality shine through, share a few things about what you are doing outside of your business as well. After all we are all human and have feelings and emotions behind our computer screens!
Have fun emailing your list and keep me updated of your progress.
Thanks for reading.
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